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The year I realized the plan was too perfect

Nov 13, 2025

What I learned when our “perfect strategy” looked great on paper, but changed nothing in practice.

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When planning, invite the member who almost left

Oct 29, 2025

Most planning rooms are missing one critical voice: the member who almost left. Here’s how to bring them into the room before the meeting even starts.

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You Can’t Read the Label When You’re Sitting In the Jar

Oct 2, 2025

Why outside-in strategy is the only kind that actually changes things.

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On Associations

Decisions that move members, mission, and money